AI Marketing MBA - Lesson 9: Activation

At the activation stage of the marketing funnel, where potential customers transition into active consumers, AI and Generative AI play a pivotal role in enhancing personalization and engagement. Through sophisticated algorithms, AI can tailor user experiences, ensuring that each interaction feels unique and relevant. Generative AI goes a step further, creating personalized content, product recommendations, and special offers that are not just based on past behavior, but also predictive analytics that anticipate a user's future needs and desires. This hyper-personalization fosters a deeper connection between brands and consumers, leading to increased trust and conversion rates. Moreover, AI-driven chatbots can assist in this stage by providing instant, personalized responses to customer inquiries, guiding them through purchase decisions and offering real-time assistance, making the activation process smoother and more intuitive. Through these AI-driven interventions, brands can transform the way they activate potential consumers, making each interaction more resonant and impactful.

In this course we will cover:-

Introduction

• Chatbots
• Web Personalisation

Tools

• Tool: Botsonic
• Tool: Flowise AI
• Tool: Mutiny
• Tool: Persado
• Tool: If So