AI Marketing MBA - Lesson 11: Retention

In the retention phase of the marketing funnel, where maintaining enduring customer relationships is paramount, AI and Generative AI are game-changers, especially when harnessed for customer feedback intelligence. Beyond the traditional scope of feedback analysis, AI delves into vast pools of unstructured data, including reviews and open-ended survey responses, extracting sentiment and identifying underlying trends. Furthermore, by analyzing user behavior, AI tools can predict potential churn, identifying at-risk customers before they disengage. This proactive identification allows businesses to intervene with personalized experiences, tailored offers, or targeted communications to re-engage them. Generative AI amplifies these capabilities by simulating potential customer feedback based on past data, offering insights into how future changes to products or services might resonate. Additionally, it can formulate responses or devise solutions to prevalent concerns, fostering a more preemptive problem-solving approach. With this dual focus on reactive feedback intelligence and proactive user behavior analysis, businesses can achieve a holistic retention strategy, ensuring customers feel consistently valued and understood.

In this course we will cover:-

• Customer Feedback Intelligence

Tools

• Tool: Obviously.ai
• Tool: Essence
• Tool: Enterpret
• Tool: Unitq