AI Marketing MBA - Lesson 10: Revenue

In the revenue-focused segment of the marketing funnel, AI and Generative AI stand out as catalysts for driving enhanced financial outcomes. Predictive modeling, powered by AI, allows businesses to anticipate future sales trends, customer behaviors, and potential revenue streams, ensuring that strategies are proactive rather than reactive. Generative AI can take this a notch higher by creating optimized sales strategies and marketing materials that directly address these forecasted trends. Dynamic pricing, another AI-driven approach, allows businesses to adjust product or service prices in real-time based on current market demand, competitor pricing, and other external factors, ensuring maximized profitability. Furthermore, by analyzing consumer behavior and purchase history, AI can generate personalized offers that not only incentivize repeat purchases but also increase the average transaction value. By integrating these advanced AI functionalities, businesses can supercharge their revenue-generation processes, ensuring they capitalize on every opportunity to boost the bottom line.

In this course we will cover:-

• Predictive Modelling

Tools

• Tool: Dataiku
• Tool: MorphL
• Tool: Data IQ